Share of Life™


People no longer go online. 

ThEy live Online.

live with them.



Sebastian Jespersen and Stan Rapp have done this with their vision of entangling the brand in the daily life of customers. Stan Rapp was the godfather of one-to-one direct marketing. As the co-founder of legendary agency Rapp Collins Worldwide (now RAPP), he practically invented one-to-one direct marketing.  Sebastian Jespersen’s career developed in the age of engagement. He co-founded the global digital media agency, Vertic. Together they are redefining the way customers are created, nurtured and grown.

Positioning the brand to gain share of mind was yesterday’s mantra. Now the driver behind a firm’s growth is the Share-of- Life doctrine. The co-authors asks readers to think of Share-of-Life as the depth of a brand’s presence in a person’s 24 hour day. At a time when neural networks recognize spoken words better than people do, Gaining Share of Life™ rethinks the very nature of business activity in an ever-evolving digital frontier.

A new metric, Share-of-Life goes far beyond the Share-of-Wallet or even Share-of-Mind metrics. The entangled digital customer relationship will define the future of marketing

“We lived on farms, then we lived in cities and now we're going to live on the internet”



indulge in share of life


Forbes - Apr 22, 2019

Purpose Is Not CSR, It's Just Good Business

In 2019, it seems as if every corporation has transformed itself into a “purpose-driven company.” But most companies, even those with good intentions, get purpose all wrong…

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Forbes - Mar 12, 2019

Are You Investing Enough In Your Existing Customers?

You can’t put a price tag on customer loyalty. In today’s fickle marketplace, where consumers are quick to shift their spending from one brand to another…

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linkedin - march 6, 2019

Unleash The Potential of Account Based Marketing

Account Based Marketing (ABM) is the ‘new black’ in B2B. Intuitively, ABM makes sense, yet if you don’t have a clear answer to that simple question, keep reading…


forbes - Feb 8, 2019

How To Go Beyond Engagement To Entanglement

Business leaders pore over metrics like impressions and open rates in order to improve engagement But simply measuring engagement is yesterday’s way of marketing…


Forbes - feb 25, 2019

Let's Re-imagine The Sales Funnel

Marketing and sales teams have spent years trying to perfect the art of the traditional sales funnel According to a report by Forrester, 68% of B2B customers prefer to research independently online.


forrester - july 11, 2018

Understanding Share of Life: A Chat with Sebastian Jespersen

Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do…

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ANA - march 1, 2019

Still Relying on Engagement ?

New waves of technologies are disrupting our lives. We are consequently modifying our ways of living and our interactions with brands. This environment of transformation changes everything a person touches and shifts the gains or losses in…

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ANA - December 19, 2018

How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life?

Digital addiction rules and in our contemporary era, this means an entirely different business model is needed. Artificial intelligence not only controls media buying…

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ANA - October 24, 2018

Quantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan

"In quantum physics, entangled particles remain connected so that actions performed on one affect the other, even when separated by great distances." In marketing, entanglement…